Revealing the Fantastic Profits in the New Science of Glass Surfaces

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Most everyone within the Window Cleaning Industry knows about the intense research that the IWCA Glass Committee has been pioneering over many years.  What the industry has virtually no understanding of however is the tremendous monetary potential of the conclusive evidence that will soon be brought to light at the 2017 IWCA Convention in Arizona.  This potential is in fact multifaceted and will open up new streams of income for every Window Cleaner around the world.  If you think I have lost my mind just read on.

First of all we know how bad glass is getting.  It is beyond anything we might have imagined years ago.  Razor blades are not the sought after bandits any more.  I have heard of scratches being caused by cotton towels.  We are all too familiar with this problem.  But the public is not.  What we have been lacking is an accurate understanding of the depth of the true nature of this problem so we can bring that knowledge to the public.  When we do we will be able to demand more money for our expertise.  Not just for cleaning the windows.  But in doing so with a full knowledge so as to not risk creating scratches.  Every time I show one of my customers the difference between a good surface and a bad one I get the most quizzical look.  That expression can be converted into cold cash!  So with a much more accurate understanding and explanation of this problem we can ask greater compensation for our labor. Especially on brand new buildings with brand new glass. And most especially on bad glass that is coated with a concrete silane sealant, or paint, or wood stain. 

This will require that we prioritize education.  Employees must be put through a class so they understand the problem.  Printed information and online video presentations must be created for employees to show customers from their cell phones.  Educational Forums must get smarter for the overall benefit of our entire industry.  This will result in a dramatic limit in the number of lawsuits being filed against us.  It will also result in an increase in our profits because we will be able to ask more for each window we clean.  Especially if it has bad glass.

Profits will be earned too by the manufacturers that are sage enough to take the lead in developing highly innovative smart products to deal with this killer problem of bad surfaces.  Bad to us that is.  Glass manufacturers are perfectly content with bad glass..  As long as people can see through the windows they are OK with selling it.  So this is our problem (we own it).  It will not go away.  It will likely get worse.  You will understand better in time but these innovative smart products will ONLY come to us if we understand the true nature of bad surfaces.  I am being very careful in this post NOT to use any of the old terminology we have become so accustomed to over the last 25 years.  This is a new science.  It is a new view.  The old way of thinking doesn’t cut it anymore.  Our industry is about to experience a quantum leap.  Come go with me friends!

Please pay close attention to the research that the Glass Committee is involved with.  They deserve our full support.  At the IWCA Convention this year we will be having a seminar lead by Paul West of the IWCA Glass Committee on problem glass surfaces.  It will discuss some very innovative and scientific research which has been going on at Penn State University.  Which research I will be writing about in depth shortly after the presentation. 

The International Window Cleaning Association 2017 Annual Convention

February 8-10, 2017
WeKoPa Resort & Conference Center
10438 N Fort McDowell Rd
Scottsdale, Arizona  85264
United States
Contact:Lori Landry
llandry@offinger.com
800-875-4922

Written by Henry Grover Jr.

henrygroverjr@gmail.com
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